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A few thoughts on “discount brokerages”. I see these companies making a modest comeback and just wanted to make a point or two. Wouldn’t you think this model would have experienced growth during the market downturn? When there was less equity in properties wouldn’t it make sense they would have gained market share by providing the “same service”, “full service” for a discounted fee? Instead their market share plummeted and a lot of them went bankrupt while companies like Keller Williams added market share. In my opinion selling your house with a company with this model is worse than selling your house on your own. Buyer’s go to discount stores to get something cheap. No one goes to the dollar store for quality and service. My 2 cents.

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Jon Heaton

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Jon Heaton and I have worked together with mutual clients for quite some time now. Jon is very professional and very knowledgeable in every aspect of real estate whether you are buying or selling. He will work hard for you and get the job done.

- Jeremy Lucas, Certified Mortgage Planning Specialist

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